Why Mass Gifting is Outdated: The Evolution of Brand-Influencer Relationships [Video]

In today’s episode of Have You Herd, Lucy & Becci, from our Influencer Marketing department, talk about the recent shift of influencers’ behaviour towards PR lists and how brands should change their gifting approach to create more meaningful relationships. 💕

They discuss why influencers are removing themselves from PR lists and why brands should be going for a more exclusive approach to influencer and content creator gifting campaigns. 🎁

Join the conversation and let us know what your approach to influencer gifting is 👇

#socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #contentcreators

00:00 Intro
01:47 Too Many Gifts?
04:15 A Desire to Work with a Brand
06:37 Exclusivity
07:50 Influencer Trips
10:20 Top 3 Considerations
11:24 Outro

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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.