Universal Music Group and TikTok Agree to New Licensing Deal [Video]

Universal Music Group and TikTok have come to terms on a new licensing agreement, ending a three-month stalemate that saw the world’s biggest record label pull its vast musical catalog from the social media platform.

According to a press release, the deal will “deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs, and industry-leading protections with respect to generative AI.”

UMG and TikTok are “now working expeditiously to return music by artists represented by Universal Music Group and songwriters represented by Universal Music Publishing Group to TikTok in due course,” the press release adds.

Regarding AI specifically, TikTok will work with UMG to “remove unauthorized AI-generated music from the platform, as well as [develop] tools to improve artist and songwriter attribution.”

UMG initially pulled its catalog from TikTok on January 31st after the two companies failed to reach a new licensing agreement. At the time, the label cited …