Universal IP UK | what we could see at new GB Resort [Video]

by Graham Speak, Speak Consulting

Excitement and interest across the industry have been building over the past few months as we’ve learnt that Universal Destinations & Experiences is potentially developing a theme park resort near the town of Bedford, about 50 miles north of London, in the UK.

At this stage, neither Universal nor the UK Government has given this the green light. However, land has already been purchased, engagement plans have started, and significant stages of feasibility have been completed. The go-ahead could be given by the end of the year, and a 2030 launch date is being speculated.

Before we get into this opinion piece, I have no information from Universal about its plans for specific attractions or IPs. The intent is not to speculate on individual IPs. Rather, I want to consider some of the factors that may contribute to those decisions.

In exploring this topic, I hope it demonstrates …