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UFC unveils new glove design that addresses cut and illegal grab issues, but eye pokes still a problem [Video]

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Global Marketing Strategies

UFC fighters have new hardware. The promotion unveiled new glove designs on Friday that will go into effect starting with UFC 302 on June 1.

UFC is advertising improved construction features, fit and sizing, weight, shape and material development with the new equipment, and an authenticator chip. The most significant promises involve reducing facial lacerations and illegal glove grabs, plus improving protection for vulnerable bones in the hand. UFC claims to have solved glove-induced cuts by moving all seams to the palm of the glove. The design mitigates illegal glove grabs by removing space on the wrist that an opponent can grab.

“We have been working on these gloves over the past few years with the best designers, engineers, and athletes in the world,” UFC CEO Dana White said in a statement. “This redesign will truly be a game changer for the entire sport of MMA. These …

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