Principle in Marketing is to Sell the Outcome, Not the Product. Sell the Benefits, Not the Features. [Video]

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A fundamental principle in marketing is to sell the outcome.
Not just the product itself.
For instance, when marketing a drill, the focus is on the convenience of effortlessly drilling a hole in the wall.
Similarly promoting a Jeep isn’t merely about the vehicle.
It’s about the excitement of embarking on adventurous journeys into the wilderness.
Got it.
So remember…

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