People Don’t Read, They Scan. Make your Content, Copy, Website and Advertising Campaigns Scannable!

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People don’t read, they scan.
Most people scan in what’s called an F shaped pattern.
Your eyes go from 1 to 2 to 3 to 4 to 5 and words don’t have to be spelled in the correct order for your brain to know what it is.
That’s because you don’t read them, you scan them.
So if you’re making a website, make it scannable.
If you’re running ads, make them scannable because…

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