Jayati Singh reveals Tally’s influencer and word-of-mouth strategy [Video]

Delhi: Tally Solutions, an international business management software provider, has opened nominations for the fourth edition of their MSME Honours, to be held on June 27, 2024.

From a marketer’s perspective, one would term it a way to increase brand awareness but according to the company’s chief marketing officer, Jayati Singh, the event has less to do with brand awareness and more about capitalising on the existing brand awareness to spotlight MSMEs that are more than just a ‘pity tale’ of scarce investments.

Being a product-based company, Tally, an international business management software provider’s core marketing objective is educating and informing consumers.

In an interaction with BestMediaInfo.com, Singh remarked, “One thing is to keep all our existing customers abreast with whatever new is coming in the product. At the same time, there is a lot of focus on uplifting the brand imagery and relevance for audiences across all generations, and …

Tags Brand Awareness, Influencer Campaigns, Social Influencers, Social Media, Social Media Marketing