How ‘influencer gifting’ is ‘key’ to Meghan’s lifestyle brand PR drive: ‘Slow drip’ of posts by celeb pals who’ve been sent her American Riviera Orchard jam ‘keeps fans guessing who will be next’ (as expert suggests even Harry could get involved) [Video]

05:46 EDT 25 Apr 2024, updated 06:10 EDT 25 Apr 2024

It has been nine days since Meghan Markle began rolling out the first pots of jam to her celebrity friends marking the beginning of her latest business venture, American Riviera Orchard. 

The Duchess of Sussex strategically sent out jars of the strawberry preserve, made from fruit grown in the Californian enclave of Montecito, to a specially-selected group of friends and celebrities.

Over the past week and a half, however, there have only been a trickle of posts, with just eight of the 50 ‘jamfluencers’ sharing a snap of the product to fans on social media.

Yet while critics of the estranged royal may be quick to question why only a few of Meghan’s latest circle of friends have promoted her business, PR gurus told MailOnline the slow ‘drip’ of posts is ‘the key to success’.

Andy Barr, PR expert and founder of 10 Yetis, said that Meghan’s product launch is …