Heineken launches Irish “pub museums” AR experience [Video]

Brewing company Heineken has launched a new “pub museums” augmented reality (AR) experience in a bid to safeguard historical Irish pubs.

Heineken has teamed up with three Irish pubs on the new experience, developed to highlight the importance of the country’s drinking establishments.

Customers at Toners Pub in Dublin, Mother Macs Public House in Limerick, and Sean’s Bar in Athlone can scan a QR code on historical artefacts to unlock facts and stories.

Heineken Ireland’s Rachael Crawley said: “Pubs in Ireland play a pivotal role in Irish society and culture, and have done for generations.

“As a partner of pubs across the country, we’ve launched the pub museums initiative as a way to highlight the historical importance of Irish pubs, and act as a reminder of the importance of these establishments in the fabric of Irish society.”

In addition to the AR experience, Heineken is exploring how Irish pubs can apply for official museum accreditation via the Heritage Council.

Dublin-based historian Gerry Farrellsaid: “A visit to a historic public …