For Mother’s Day, brands let customers opt out of ads [Video]

As profitable as Mother’s Day is for some food and retail businesses, it can also be a painful time of year for a host of reasons ranging from grief over a lost relative to fertility struggles.

In an effort to balance these two facts, some brands are offering customers the choice to opt out of Mother’s Day — and Father’s Day — email advertising.

Companies familiar to many Canadians, such as Momofuku Goods, Kotn, Reformation, Fable Home and Etsy, are among those that have jumped on the trend in recent years.

• The information you need to know, sent directly to you: Download the CTV News App

“With Mother’s Day approaching, we understand that this can be a sensitive time. At Fable, we want to make sure that our emails bring you joy and comfort, nothing less,” reads a recent communication from dinnerware brand Fable Home.

“If you’d like to opt out of …