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Financial Times Enters into a Content Licensing Agreement with OpenAI [Video]

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Global Marketing Strategies Marketing Technology Strategic Partnerships and Alliances

Agreement comes as OpenAI seeks data from reliable sources to train latest AI models.

Illustration by Nikhil Kumar

  • Published onApril 29, 2024

The Financial Times has entered into an agreement with OpenAI to license its content so that the AI startup can build new AI tools. According to a press release from FT, users of ChatGPT will see summaries, quotes, and direct links to FT articles. Any query yielding information from the FT will be clearly credited to the publication.

The FT, which is already a user of OpenAI’s products, specifically the ChatGPT Enterprise, recently introduced a beta version of a generative AI search tool called “Ask FT.” This feature, powered by Anthropic’s Claude LLM, enables subscribers to search for information across the publication’s articles.

“Apart from the benefits to the FT, there are broader implications for the industry. It’s right, of course, that AI platforms pay publishers for the use of their material,” said FT chief executive …

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