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Eze Perfumes makes global debut in US markets [Video]

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Global Marketing Strategies

Delhi: A year since its launch under Incredible Indriya, Eze Perfumes, from Sawai Fragrance, has started its expansion plans to go global by foraying into the US markets. 

Eze Perfumes has unveiled its collection of 8 fragrances – 3 for men  – Eze Nomad, Eze Surge and Eze Elation, 3 for women – Eze Joy, Eze Flow, Eze Awe and 2 in the unisex category- Eze Vibe and Eze ID. 

In addition to its online presence, Eze Perfumes has established a retail network in the US, with products available in 400 Fragrance Outlets as well as 100 South America by Top Brands (Luryx duty free stores). Eze Perfumes has expanded its retail footprint to several places, including Panama, Colombia and Mexico.

Kanishka Jain, Director at Incredible Indriya, said, “Expanding into the US markets marks a significant milestone for Eze Perfumes. As staunch supporters of the Made in India initiative, we …

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