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Doritos Releases Its First-Ever Baja-Inspired Flavor [Video]

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Strategic Partnerships and Alliances

Mountain Dew is celebrating the 20th birthday of its much-beloved flavor, Baja Blast, in a big way. 

The flavor, originally created as an exclusive partnership for Taco Bell, is now available in retail stores for the entire year. But that’s not all. Baja Blast is now also in chip form, thanks to a new partnership with Doritos

“This year marks the 20th Bajaversary, and Doritos is officially joining the year-long celebration,” the chip company shared in a statement provided to Food & Wine. Yes, my tropical lime-loving friends, Baja Blast is now sprinkled all over those triangle chips for the new Doritos Baja Fiery Mango.

“Spice-packed and tangy, this limited-time flavor is another way the brand is showcasing its dedication to bringing unexpected flavor experiences to loyal Doritos fans,” a Doritos spokesperson added. 

As the spokesperson noted, the brand didn’t just want to purely translate the beverage’s taste to the chip. Rather, “the team was particularly …

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