DesignStudio rebrands international money transfer app Sendwave Marketing Communication News [Video]

DesignStudio has partnered with parent company Zepz to create a new brand identity for its global remittance brand, Sendwave, that reflects Sendwave’s mission and supports the company in its next phase of growth.

Founded in 2014, Sendwave is a digital platform offering money transfers from countries in North America and Europe to those in Africa, Asia and the Americas. Primarily used by migrants, they aim to make sending money as easy as sending a text message. Sendwave is one of two global payments brands powered by Zepz, along with WorldRemit, making global digital payments fairer, faster, and more flexible.

To better position the brand for its next stage of growth they enlisted DesignStudio to help create a fresh visual identity. It was important that Sendwave could better distinguish themselves in the market.

Lorenzo Di Cola, Design Director at DesignStudiosaid: “Our work is built around the creative idea ‘In Your Corner’, based on Sendwave’s vision …