Demystify B2B Sales: It’s actually about listening and project management! [Video]

Sam, our head of sales, discusses the intricacies and challenges of B2B (Business to Business) sales compared to B2C (Business to Consumer) sales.

Sam shares his journey of understanding B2B sales better after joining StatSig, emphasizing the complexity and consultative nature of the sales process in the B2B world.

He highlights the importance of understanding a company’s specific needs, centralizing stakeholders, and the consultative role sales play in addressing those needs.

The video further delves into the evolution of sales tactics, the significance of a tailored sales approach, and strategies for scaling sales efforts in a B2B setup. Sam and the host discuss the importance of matching the sales process with the company’s growth stage, the challenge of selling complex software solutions, and the ongoing learning process involved in effectively scaling sales teams.