How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos

Debate heats up as Singapore prime minister says exclusive Taylor Swift deal isn’t ‘unfriendly’ [Video]

Categories
Community Building and Management Event Marketing and Sponsorships Executive Engagement Global Marketing Strategies Influencer Marketing Integrated Solutions Offering Mobile Marketing Public Relations Social Media Analytics Strategic Partnerships and Alliances User Experience (UX) Design

Singapore Prime Minister Lee Hsien Loong said Tuesday that a closed-door deal for Taylor Swift to perform in the city-state ensured she would not perform in other Southeast Asian countries during her Eras tour.

“(Our) agencies negotiated an arrangement with her to come to Singapore and perform and to make Singapore her only stop in Southeast Asia,” he said at a press conference at a regional summit in Melbourne, according to Reuters.

The statement is the first confirmation from the city-state that the agreement for Swift to perform in Singapore contained exclusivity terms preventing her from performing in other countries.

On Monday, Edwin Tong, Singapore’s minister for culture, community and youth, declined to answer this question twice during a parliamentary session.

He also did not reveal the size of the grant to Swift, but stated the amount is “not anywhere as high as speculated.”

“Due to business confidentiality reasons, we cannot reveal the …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads