Daburs adex up 32.6% (YoY) to Rs 849.06 crore in FY2024 [Video]

Delhi: Dabur India, a homegrown FMCG company, recorded a 32.6% year-on-year increase in advertising expenditure, reaching Rs 849.06 crore in FY2024, up from Rs 640.27 crore in FY2023.

In the FY2024 March quarter, the FMCG major allocated Rs 183.65 crore towards advertising expenditure, marking a 21% (YoY) increase from the Rs 151.63 crore spent in the corresponding quarter of the previous fiscal year.

However, on a QoQ basis, the company’s ad spends reduced by 25%. Its adex in the December quarter was Rs 244.54 crore. 

Dabur reported a 16.55% increase in its consolidated net profit to Rs 341.22 crore for the fourth ended March 2024, helped by cost optimisation and expansion of the distribution network.

The company had posted a net profit of Rs 292.76 crore in the January-March quarter a year ago, Dabur India said in a regulatory filing.

Its revenue from operations was up 5.11% at Rs 2,814.64 …