Blending Content with Commerce for Impactful Engagement Beet.TV [Video]

MIAMI — In a digital age where the lines between content and commerce continue to blur, Mastercard is seizing the opportunity to innovate for impact, especially for small businesses.

In this video interview with Beet.TV at the POSSIBLE conference, Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard, shares her insights on how the company is harnessing live experiences to benefit smaller enterprises and create a symbiotic relationship between storytelling and selling.

“It’s like this dream of content and commerce fully coming together in the best way is happening through these live experiences,” Guerin explains.

Mastercard’s approach is multifaceted, utilizing live platforms to not only showcase but also sell products, changing the traditional advertising model.

“It’s full circle for us now, bringing that commerce opportunity closer in and creating real opportunities for people like small businesses.”

Guerin emphasizes the experiential nature of Mastercard’s marketing efforts. “It’s the opposite …