Account-Based Marketing 101: Basics to Help You Level Up Demand Generation [Video]

Optimize your marketing strategy with our 20-minute micro lesson on Account-Based Marketing (ABM)! This concise and powerful session covers the essentials of ABM, contrasting it with traditional inbound marketing techniques. Learn why ABM is not just spam, discover a framework for implementing ABM effectively, and explore the best tools and resources for execution. Perfect for GTM leaders looking to drive precise marketing efforts and enhance their lead generation. Watch now to transform your approach and achieve measurable results in your marketing campaigns.

You’ll learn:

– The key principles of ABM and its impact on B2B marketing.
– How to effectively align your sales and marketing teams for ABM.
– The tools and tactics that will help you execute ABM strategies effectively.
– Steps to create and engage with a high-value target account list.
– Assessing and improving your readiness for ABM to fully leverage its potential.

Whether you’re just starting out with ABM or looking to solidify your understanding of the basics, this webinar is your stepping stone to demand generation excellence.