Abbie Chatfield calls for an end to wasteful PR packages [Video]

Abbie Chatfield has gone on an epic rant about PR and influencer marketing companies.

The former reality TV star turned host urged companies to stop sending useless PR packages, calling them “wasteful” and “bad for the environment”.

“Stop sending giant PR boxes with perishable items in them, with every single colour of a concealer, with a million different bikinis, in these giant boxes with other additional merch that no one wants or uses,” Chatfield said in a video posted on TikTok.

“It isn’t good for you as a brand, it doesn’t work in terms of sales, seeing an unboxing anymore, it is not 2019.”

The popular podcast host, who has more than 433,000 TikTok followers, said her biggest issue with the practice was that it was bad for the environment.

“I’m left with piles of rubbish every …