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Women Auto Know revs up empowerment [Video]

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Community Building and Management

FLUSHING, New York — Great Bear Auto Repair has called Flushing, Queens home for more than 90 years. It all started back in 1933, when Audra Fordin’s great grandfather opened the garage.

Today, Fordin carries the torch and upholds Great Bears reputation for exceptional service to its customers and its community at large.

Growing up coming to work with her dad, Fordin soon realized she had the automotive gene. “You know where you’re little and your mind is like a sponge? You naturally absorb whatever’s going on in your environment. And it just kind of made sense for me,” explains Fordin.

She dug in, went to technical school and was eventually running the show herself. The first women to lead the family business. In a shop and industry dominated by men, Fordin noticed her communication style making a difference with female customers.

She says: “I have a way of communicating about the car. Relating …

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