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Zyn Pouches Go Viral [Video]

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Global Marketing Strategies

MOBILE, Ala. (WALA) -You’ve probably seen the TikTok and social media videos of teenagers trying out “zynnies.” It’s the latest nicotine product taking the internet by storm.

Zyn is a tiny pouch packed with nicotine in flavors like mint, chocolate, and coffee. It’s placed on the inside of your mouth; used a a smokeless alternative for adults who are trying to quit or cut back on smoking. The thinking is that Zyn releases lower slower levels of nicotine that could curb cravings without the harsh smoke. Though research shows it takes longer to feel satisfied compared to a cigarette.

Philip Morris International markets it to adult tobacco users. But videos of young people popping the pouches have racked up millions of views on TikTok and other social media platforms.

That trend has advocates worried that Zyn could become the latest nicotine product to attract underage teens, similar to the way Juul triggered …

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