Zefr Partners with Snap to Launch Brand Safety and Suitability Measurement Solution | PR Newswire [Video]

Brands to Gain Enhanced Transparency and Control Over Their Snapchat Campaigns Across Placements

, /PRNewswire/ — Zefr, a global leader in brand suitability and content measurement, today announced the launch of its new Brand Safety and Suitability Measurement solution for Snapchat. This new offering, developed in partnership with Snap Inc. (NYSE: SNAP), provides advertisers with increased transparency and control over their campaigns by leveraging Zefr’s patented AI and machine learning technology. This marks the latest expansion of Zefr’s industry-leading measurement capabilities, now extending to one of the most dynamic and popular social platforms.

“We are excited to partner with Snap to bring our advanced measurement capabilities to Snapchat, giving brands a powerful tool to ensure their ads are delivered in suitable and brand safe environments,” said Richard Raddon, co-founder and co-CEO of Zefr. “Snapchat represents a key channel for reaching engaged audiences, and our partnership will allow advertisers to benefit from …