By James Manning, Alisha Buaya and Jasper Baumann

There was no shortage of ideas, innovation, and inspiration on the agenda for day four of SXSW Sydney. Mediaweek was on the ground – here’s what happened on Thursday, October 17.

Why YouTube is the best social platform for marketing with Jordan Barclay

Jordan Barclay, CEO of Spawnpoint Media, spoke to audiences how to capitalise on YouTube’s ability to capture and hold of viewers for much longer in comparison to other social media platforms. He noted that the video viewing platform can retain audience for two to three minutes in comparison to seconds on TikTok, Instagram, Facebook and Snapchat.

“If we look at what’s happening on TV, YouTube is now making up the most of streaming on TV compared to every other platform. It’s not Netflix, which is crazy, and that’s really because of this death of traditional TV.

“We …

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