AUCKLAND, Today: Volkswagen New Zealand and DDB Aotearoa have launched their latest campaign, YourVW, which is a heartfelt tribute to VW drivers.
The tagline We make the car, you make it VW was inspired by Volkswagen’s focus on the people behind the wheel, putting them at the heart of the brand.
Borrowing from the global YourWagen campaign, VW New Zealand set out to highlight the special bond Kiwis have with their Volkswagens.
Volkswagen’s Head of Marketing, Helena Schultz, explained that the ad replaces traditional driving shots with relatable moments, showing that a VW is more than just a car.
“We wanted to show that through all these real life moments – big or small – your VW is with you,” Schultz said.
DDB’s Executive Creative Director Rory McKechnie emphasised how the ad celebrates the stories Kiwis create with their Volkswagens.
“From lifelong friendships and unforgettable moments, to the drivers who’ve embraced the journey of going electric, these stories capture the …