“It’s been quite a journey,” says artist manager Jeff DeLia, reflecting on the 10-year anniversary of his Los Angeles-based 72 Music Management company. With a decade of success and an eclectic roster of in-demand artists, we’ve seen his far-reaching impact recognized with GRAMMY nominations and wins. And having historic artists such as Bobby Rush and Blind Boys of Alabama win these awards speaks volumes about the management’s ability to guide and support top-tier talent.
The decision to become an artist manager wasn’t sparked by a single event or encounter with the music world, but rather an abiding love for music. Though he does recall one pivotal moment that occurred when he was just 15 years old. While helping his father with the purchase of a property, DeLia took a break from a family lunch to handle a call with the mortgage broker. Demonstrating a remarkable ability to negotiate, he helped finalize the deal. This early exposure to the business side of things …