Yorkshire Tea have hired a head of security.
Happy Valley actor Sarah Lancashire stars – for the new ‘Investigations done proper’ spot by Lucky Generals.
The advert was filmed in the brand’s hometown of Harrogate with colleagues from across the business making an appearance alongside Sarah.
Yorkshire Tea, do everything proper. Especially telly adverts.
Lucy Hoyle, senior brand manager at Yorkshire Tea, said: “We’re chuffed to bits with our new ad and hope that everyone loves it as much as we do. Yorkshire Tea is the home of ‘Where everything’s done proper’ and just as our advertising has gained momentum over the last seven years, so too has the nation’s appreciation of a proper brew.”
It was directed by Traktor through Stink. Nick Bird and Lee Smith, creative directors at Lucky Generals.
Media handled by Goodstuff it will air across TV, BVOD and cinema + SVOD via Netflix and Prime.