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Yo Mama’s Foods Unveils Refreshed Packaging | PR Newswire [Video]

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User Experience (UX) Design

Amazon’s Favorite Sauce Brand Reimagines Visual Identity

, /PRNewswire-PRWeb/ — Yo Mama’s Foods, the all-natural, best-selling handcrafted pasta sauce company, is pleased to announce a packaging refresh across its entire product portfolio. The brand is embracing a fresh, modern, yet timeless design that represents a fusion of contemporary trends and enduring principles, creating a visual identity that resonates with a diverse consumer base.

“By choosing to refresh our labels, we aimed to capture the essence of modernity without compromising the authenticity that defines our brand,” said David Habib, Yo Mama’s Founder. “This transformation kept our timeless hipster vibes with a timeless and vintage Americana aesthetic while remaining consistent in our dedication to core product values.” Yo Mama’s spent countless hours on this redesign and worked with Designalytics to test before launching nationwide. The feedback and results were excellent.

Yo Mama’s Foods crafts sauces that recreate the homemade, authentic tastes that typically take hours over a stove to prepare, making it easy …

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