By now, the last thing you probably need is another SEO acronym to decipher. But in order to better your business – and your approach to digital marketing – staying on top of SEO is key. And that means making sure that you’re always ready to expand your SEO toolbox with the newest tools and search standards, along with all the acronyms that come with them.
It’s no secret that when it comes to making sure that online users can find you, Google is considered one of the great gatekeepers. While they’re notoriously tight-lipped about how their system of page rankings works, sometimes, they give us an invaluable peek behind the virtual curtain.
YMYL & EEAT, Breaking Down SEO Acronyms
One such instance took place in 2015 when Google released its Search Quality Evaluator Guidelines. With these guidelines, SEO experts and business owners alike gained access to information about how Google evaluates websites to determine high quality vs. low quality. The guidelines …