The college has a new community-oriented look and feel thanks to the agency’s rebrand
Yes& unveiled a bold new look and brand platform for the Community College of Philadelphia (CCP), launching a comprehensive rebrand, campaign and website redesign.
The new tagline, “Rise from Within,” logo and design elements aim to reframe the college’s identity as one that empowers students to become catalysts for change in their families, communities and the city of Philadelphia itself.
It’s a major shift for CCP, the largest public institution in Philadelphia, which has faced declining enrollment due to demographic challenges, pandemic impacts and misconceptions about community colleges. The last brand update was in 2006. With this campaign, CCP sought to move beyond the transactional and develop a brand that embodied the transformational power of education on both individuals and the city at large.
The campaign, created over two years, positions CCP as more than just a college—rather, as a movement and a lifestyle brand. The new logo, a …