How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

Yalla! Watch Patriots’ Julian Edelman Explore Israel [Video]

Categories
Public Relations

The New England Patriots’ own wide receiver Julian Edelman has been very vocal about his Jewish heritage as of late (sending his fans Passover greetings, becoming a pseudo-spokesperson for Israeli airline company El Al, etc.), particularly since he helped his team win the Super Bowl last February.

It eventually got to the point where there was likely nothing more the NFL star could do to to embrace his Jewishness, that is, before he announced his first trip to the Holy Land earlier this summer. While he may have done his best to share the highlights with his fans via social media, it’s a newly released video filmed by his marketing company, Superdigital, that truly illustrates Edelman’s experience.

Entitled Israel Tyme (Yalla!), the video finds Edelman – one of the few NFL greats of this generation to identify as Jewish – exploring the Jewish state alongside representatives from the Combined Jewish Philanthropies of Greater Boston. Edelman’s trip seems like an exclusive …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos