Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes Beet.TV [Video]

LAS VEGAS — Xumo now powers streaming for Comcast, Charter, Mediacom, Cox, and more, while also delivering over 2,000 streaming apps and channels across various devices.

The recently introduced Xumo Stream Box aims to further enhance the viewer experience by combining popular apps, cable provider content, and Xumo’s own AVOD channels into a single, easily searchable interface.

Leveraging algorithms, machine learning, and AI, the device enables users to quickly find desired content, such as every episode of a specific show, across all available apps.

“Our advertising partners really care about outcomes, and we reach the folks with a ton of buying power,” Eli Zang, VP of Sales, Xumo noted, in this video interview with Julian Zilberbrand for Beet.TV. These audiences include cord-cutters, cord-shavers, and those supplementing their cable subscriptions with additional streaming options.

Looking ahead to 2025 and beyond, Xumo is prioritizing the development of engaging ad formats that go beyond the traditional 30-second spot. The …