Xbox’s new marketing campaign says phones, TVs, and laptops are all Xboxes [Video]

Some fans and critics have criticized Microsoft’s Xbox brand in recent years due to its unclear and somewhat confusing approach to first-party game releases. Ultimately, this boils down to a policy that has shifted from a policy where certain games will remain exclusive to the Xbox ecosystem on console and PC to one where everything is up in the air to the point where the next Halo game could be getting a day-one PlayStation release.

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And with Xbox Game Pass on console becoming more expensive with the arrival of Call of Duty: Black Ops 6 (which is only available on the Ultimate subscription tier), Xbox Series X|S owners are increasingly feeling like an afterthought when it comes to the Xbox brand.

For die-hard Xbox fans, Microsoft’s latest ‘This is an Xbox’ campaign will probably only confuse things even further. According to the slogan, everything from a TV to a smartphone …