WWE Forms New Partnership Deal With Hulk Hogan [Video]

WWE has signed a huge “multi-year” deal with the legendary Hulk Hogan and has purchased an ownership stake in his Real American Beer brand.

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The collaboration sees WWE not only showcasing Real American Beer on its flagship show Raw but also taking a minority stake in the fast-growing brand.

As part of the deal, Real American Beer will feature prominently on the Raw ring mat starting with the show’s highly anticipated live debut on Netflix tonight.

This partnership marks a clear departure from WWE’s former focus on family-friendly content, which dominated during the “PG Era.” With the company’s shift to more mature programming in recent years, including its move to Netflix, WWE is now embracing brands that appeal to a more adult demographic, such as Real American Beer.