CANNES — Panelists debate the state of programmatic advertising, with mixed views on whether “walled gardens” are beneficial or detrimental. Some argue for more collaboration and simplified processes to reduce confusion for brands. Others suggest “walled gardens with doors” – controlled access that still allows data sharing and interoperability. Overall, the industry appears to be moving toward more openness, though challenges remain in balancing control and cooperation.
Panel: Driving Value for SSPs and DSPs: Evolving Strategies in CTV Advertising
- Ria Madrid, VP of Advertising Partnerships, Wurl
- Karen Babcock, VP, Advertising Strategy & Partnerships, Comcast Advertising
- Ali Wendroff, VP, Demand Partnerships, Sharethrough
- Moderator: Justin Lebbon, Co-Founder, Director, AdWanted
Global Leadership Summit: Streaming TV & Digital Video – June 19, 2024
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