WSU lager serving oppportunities for student athletes [Video]

PULLMAN, Wash. — For more than three years, college athletes have been able to profit from their work when the NCAA approved the name, image and likeness policy. 

For some athletes, the changes and opportunities can be hard to understand, that’s where NIL collectives, like the Cougar Collective, step in to help. 

Inside The Coug, you’ll find a new kid on the block, and it’s selling quickly. 

“We just had to install a new tap as well because it’s been so popular,” said Sara Schneider, who’s been working at The Coug for two months. 

The Ol’ Crimson Legendary Lager was launched this summer in partnership with Pike Brewing in Seattle. Ol’ Crimson is not serving up memories but opportunities for student athletes like Katy Ryan.  

“I think it’s been a positive experience. Yeah, it’s, I mean, it only …