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World Bank halts paid advertising on X after CBS News finds its promoted ad under racist content [Video]

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Global Marketing Strategies

The World Bank has ceased all paid advertising on Elon Musk’s social media platform X, which was formerly Twitter, after a CBS News investigation found promoted advertisements from the organization showing up under a racist post from an account that prolifically posts pro-Nazi and white nationalist content. 

CBS News found a verified X account with more than 115,000 followers that had posted a racist image alongside a post praising Europe’s colonization of Africa. CBS News is not publicly identifying the accounts spreading racist content on X. 

A promoted advertisement for the World Bank showed up in the comments section below the post. 

“The World Bank Group had already reduced its paid marketing on X while working with the platform to implement the strongest safety protocols X offers for our content,” a spokesperson for the World Bank told CBS News on Friday, adding: “This latest incident is entirely unacceptable, and we are immediately ceasing all paid marketing on X.”

Two screengrabs from X show, at …

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