How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

Womens Leadership Roles Have Evolved with Cultural Values: Adobes Denise Colella Beet.TV [Video]

Categories
Global Marketing Strategies

Women’s leadership roles are as varied as women themselves, which means they aren’t limited to a single career track or set of experiences. For Denise Colella, vice president, global digital strategy group at software maker Adobe, those circumstances were somewhat unorthodox in that she started her career as an expatriate American in Japan.

“It’s interesting that you ask me about my journey and my career because it’s a little bit non-conventional,” Colella said in this interview with Lisa Granatstein, editorial director of Beet.TV, at the “Lift As You Climb” luncheon presented by She Runs It at the Beet Retreat Santa Monica.

“I started my career in Tokyo, probably promoted above my ability simply because I was bilingual,” Colella said. “I was placed in a role that was honestly above my ability and forced to perform at a level that I really hadn’t matured into yet. One of the things that really helped …

5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
12 Steps to Create Videos