Women in Marketing Thrive With Clear Targets for Success: E.L.F. Beautys Aja Johnson Beet.TV [Video]

SANTA MONICA, Calif. – Women are responsible for a significant majority of purchase decisions worldwide, making insights into their wants and needs extremely valuable to marketers of consumers brands. Women who work at these brands have pushed for recognition of their special role in making products for women and in devising advertising that engages their key audiences.

“A lot of my success has been not only looking at the industry trends and seeing where things were moving, but also the sponsorship and support of my colleagues, my leaders,” Aja Johnson, assistant vice president, community activation and growth, at E.L.F. Beauty, said in this interview with Lisa Granatstein, editorial director of Beet.TV.

Johnson was among a panel women leaders in advertising and media who shared their experiences at “Lift As You Climb” at the Beet Retreat Santa Monica. The programming track urged women in media and marketing to share experiences that benefited other women in the industry.

“Companies …