, /PRNewswire/ — The Work Group of Wolverine World Wide, Inc. (NYSE: WWW) today announced the appointment of industry veteran Mike Maloney as its new Chief Product Officer. Mr. Maloney will spearhead product development, merchandise strategy, and market expansion initiatives for all brands within the Work Group, including Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear, Merrell Work and Hytest. He will report directly to Tom Kennedy, President of the Work Group.
Mr. Maloney has more than 19 years of footwear industry experience at prominent companies such as Adidas, Under Armour, Columbia Sportswear, and Designer Brands. A seasoned product expert, he possesses a unique blend of merchandising, product development and design, and marketing expertise enabling him to approach product strategy from multiple angles. Due to his leadership in global categories and deep understanding of licensing, Maloney is prepared to navigate the complexities of the footwear market effectively.
“Mike’s expertise will be instrumental in driving our Work Group vision forward, enabling us to maximize our portfolio approach through his expertise across merchandising, …