5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads

WNBA’s rise in popularity brings increased scrutiny [Video]

Categories
Community Building and Management

With the increased and sought-after visibility also comes added scrutiny — as well as harassment and online abuse toward some players.

INDIANAPOLIS — For Djaniele Taylor, attending WNBA games was the perfect way to rediscover a sense of community coming out of the long slog of pandemic-era lockdowns.

The 38-year-old Evanston, Illinois, resident has regularly attended Chicago Sky games for the last three seasons, after she watched the team win its first championship in 2021. As a queer Black fan, she felt the games were a supportive and safe sporting environment.

“I was hooked and I loved the atmosphere — it was very queer-friendly, very family-oriented, very diverse,” she said.

As the popularity of the WNBA skyrocketed this year, Taylor watched the price of her season tickets more than double since 2022. With the growth, she noted a “darker vibe shift,” too: What always felt like a positive setting started to take a more hostile turn at times.

As women’s …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos