Nigerian superstar Ayodeji Balogun popularly known as Wizkid has forged an illustrious legacy through chart-topping hits and massive endorsement deals alike.
With a reputed net worth surpassing $26 million, the Grammy winner exemplifies how African acts can resonate worldwide. Let us explore some of the endorsement deals that amplified his brand and bank balance.
From luxury brands to telecom giants, Wizkid leveraged his cross-genre appeal to ink lucrative sponsorship agreements. Whether promoting Ciroc or broadcasting Pepsi slogans, the dynamic artist monetized his global influence to amass substantial wealth. Concurrently, such affiliations with esteemed companies raised awareness of Nigerian creativity on the global stage.
Below is a detailed look into the notable endorsement deals by Wizkid over the years.
1. Pepsi: The beginning of a global brand partnership (2012)
May 2012:At 22,Pepsi’s highest Paid 🌍ambassador, $350,000 deal for 1 year.
May 2013: At 23,N45 Million 1 year deal with MTN-highest Paid
Sept 2013: The youngest on Forbes Top 10 Richest African artists list (#5) …