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With 54 applications per rental home, here’s how make yours stand out [Video]

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Global Marketing Strategies

There may have been a time when good references and a deposit were all you needed to get yourself a rental home, but in 2024 you’ll need to bring far more to the table.

New research from Rightmove shows that agents in the UK receive 19 enquiries from prospective tenants per available home — double the pre-pandemic average of eight.

In some areas though, the situation is even worse, with Wrexham being revealed as the busiest rental market across the country at a whopping 54 enquiries for each rental property.

Glasgow and Bristol followed closely behind in the ranking with 52 and 51 enquiries per property respectively, despite advertised monthly rents skyrocketing past the £1,000 mark in both cities (compared to £967pm in Wrexham).

It’s all to do with demand continuing to grow while supply has dropped 32% since 2019. As such, more of us are vying for the places …

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