By testing and optimizing ad creatives, Wishcompany identified the most effective assets for Prime Day. User-generated content (UGC), before-and-after visuals, and unique selling proposition (USP)-focused materials played pivotal roles in capturing attention and building trust with consumers. By utilizing a mix of Amazon DSP, video ads, and virtual bundling—combining multiple products into one offer to enhance perceived value and encourage larger purchases with Sponsored Brand ads—Wishcompany successfully drove significant traffic to their Brand Store, achieving the highest basket size on record despite active discounts.
“We further increased basket size by implementing tiered promotions, such as offering an additional 10% off on purchases over $60. This approach led to a remarkable 4,068% increase in visitors, a 17% rise in overall average order value, and an impressive shop click-through rate (CTR) of 9.30%,” highlighted Aileen from Wishcompany’s America Market Growth Lab.
“It was truly a big surprise for us, as we saw impressive …