WiredCo. launches Dettol’s new ANZ campaign with The Wiggles [Video]

WiredCo. has launched a new campaign for Reckitt’s Dettol, which has partnered with The Wiggles to make handwashing fun for both parents and children.

Holly McCarthy, Reckitt ANZ marketing director, said: “During the pandemic, hand hygiene naturally grew. Post-pandemic, it’s important that we keep it on the agenda amongst three to six-year-olds so they can keep building those vital social and play skills without interruption from the spread of germs.

“And our research indicates a staggering 87% of Australian children don’t wash their hands properly by not washing for the 20+ seconds recommended by health experts.”

The partnership, facilitated by The Comms Department, aims to have a fresh and fun approach to handwashing and be highly memorable in the way it uses a trusted role model and music to build memory structures that teach children to wash their hands properly.

Annelie Pennock, Reckitt ANZ category marketing manager, …