David Madrid took the Grand Prix with its campaign for JCDecaux, while Buentipo Anchor and DDB Worldwide Colombia received the President’s Award for their work with AB InBev Colombia.
Taking home the top prize, the Grand Prix, is David Madrid for its work with JCDecaux that looked to demonstrate the effectiveness of Metro advertising and show how it can create a buzz.
The concept was simple yet powerful: showcase Marina Prieto, an endearing centenarian with a zest for life, in various everyday scenarios. From celebrating her 100th birthday to enjoying a leisurely nap, Marina’s genuine moments were displayed on posters throughout the Metro stations. These posters featured her Instagram handle (@marinaprieto1923), inviting the public to follow her journey.
The recipients of the President’s Award, meanwhile, as chosen by jury head
Dean Aragon, the chief executive officer and vice-chairman of Shell Brands International AG, are Buentipo Anchor and DDB Worldwide Colombia for their work with …