Will Scan & Go Users Want To See Display Ads? [Video]

Sam’s Club is launching display ads as part of its Scan & Go mobile checkout experience.

Scan & Go, a feature of the Sam’s Club mobile app, enables members shopping in-club to use their mobile devices to scan items as they shop, complete payment, and avoid the checkout line.

With the new offering, members who opt-in will see display ads on the cart page that refresh after each new product scan, helping them discover products related to the scanned items. Sam’s Club already offers an extra discount on select items for Scan & Go users.

For advertisers, the display-ad feature enables brands to reach members at the point of conversion to help drive incremental sales of associated or halo products. Advertisers also gain a new way to measure member shopping behavior and ad performance in-club with closed-loop attribution, including tracking metrics like return on ad spend (ROAS), click-through rate (CTR), incremental sales, and conversion rate.

The …