Will Levis’ mayo cologne sells out for 2nd straight day; Proceeds to go to charity [Video]

It’s pretty hard to break the internet these days, but Will Levis came close. On Tuesday, the former Kentucky quarterback turned Tennessee Titans starter launched his new cologne, Will Levis No. 8, Parfum De Mayonnaise, through a partnership with Hellmann’s Mayonnaise. The initial reaction was about what you’d expect — a mayo-infused cologne? Yuck! — but the marketing worked. The first batch sold out almost instantly, as did this morning’s restock. Hellmann’s is restocking the fragrance every day for the next week and a half starting tomorrow at 10 a.m. ET, so tell Siri to set an alarm if you want to get your hands on the hottest scent on the internet.

As you might expect, Levis’ cologne — and the commercial for it — was a big topic at Titans practice today. Levis even brought a bottle to the podium.

“It’s a pretty cool moment to share that yesterday,” Levis said after spritzing some for everyone to smell. “I had a …