In Netflix’s dystopian series Squid Game, contenders scaled shattering glass bridges and played deadly versions of children’s games to alleviate personal debts. Finalists required luck, strategy and … a Domino’s Emergency Pizza?
In a campaign for its Emergency Pizza, Domino’s recreated Squid Game scenes so losing contenders could save themselves by bribing guards with mobile-ordered Emergency Pizzas. The video campaign, which was created with WorkInProgress, was released Tuesday and precedes Squid Game season two, which premieres December 26.
“We had an idea for this revisionist history where Emergency Pizza could save the day in these intense situations,” WorkInProgress cofounder and chief creative officer Matt Talbot said. The campaign spots will run across Netflix, social media and television.
The Emergency Pizza campaign, which Talbot projected to be Domino’s largest of 2024, includes video spots recreating Squid Game’s “Red Light, Green Light” and “Dalgona Cookie” scenes. The brand will also collaborate with Squid Game: The Experience, an extended Netflix activation where fans compete in Squid …