The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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Will AI Trickery and Deepfake Crash the US Presidential Election Party? [Video]

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Global Marketing Strategies

With the US presidential elections less than a month away, widespread concerns have been raised about the potential of AI in the spread of misinformation. 

While the stakes are high in the close fight between former President and Republican candidate Donald Trump and Democrat Kamala Harris, the AI landscape is fraught with challenges and the need to safeguard electoral integrity. 

The internet is swamped with AI-generated deepfakes — including pop star Taylor Swift endorsing Trump, actor Will Smith and Trump eating noodles, suggestive videos of Rep Alexandria Ocasio-Cortez, scam advertisements, and deepfake video of Trump running from police while being arrested, among others.

Deepfake technology, which employs artificial intelligence to imitate a person’s voice or appearance in audio or video, has been around for years. However, its accessibility has now intensified, allowing almost anyone with a computer to easily create convincing deepfakes at little or no cost and share them on social media.

As per a …

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